Ad Production

Odin Digital — one offer, two markets

The same program, sold to two audiences with opposite instincts. What convinces Texas does not convince Sydney — so nothing was recycled between them.

Client

Odin Digital · Online Business Institute

Role

Direct-response edit, motion overlays, pacing

Format

Two vertical social ads — US and Australia

Deliverables

2 paid-social masters, caption-safe graphics, CTA end cards

Overview

Ad 01 puts founder Lucas Durante on camera for the US: talking head, fast B-roll, coaching screenshots, a student case study. Positioned hard against get-rich-quick, then backed with press logos and a guarantee — because that audience has heard every pitch already.

Ad 02 rebuilds the offer for Australian entrepreneurs as the Digital Connector System: a local B2B referral model with recurring fees. The proof is timed to land exactly where scepticism peaks — regional stats, student results, and a stacked offer.

Ad 01 — Lucas Durante · US hook

Ad 02 — Digital Connector · Australia

"Two markets, one offer, two different arguments. Each ad had to feel local while selling the same thing."

Process

01

Two markets, zero recycled footage

Same backend, two fronts. Each script answers its own market's objections in its own market's voice, so neither ad feels imported — which is the fastest way to lose a sceptical viewer.

02

Pace and proof

Shots average one to two seconds on the Australian cut, tuned to how TikTok and Reels actually get watched. Proof alternates between host, motion graphics, and UI capture, so no stretch of the ad leans on a single voice long enough to get boring.

What shipped

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