Ad Production

Devvy Capital — two ads, two jobs

Credibility and clicks are different jobs. Most brands ask one ad to do both, then wonder why it does neither — so we cut one for each.

Client

Devvy Capital

Role

Edit, motion graphics, grade

Year

2025

Deliverables

2 short-form ads, reusable motion assets

Overview

Finance on social has a narrow lane: too corporate reads cold, too casual reads like a scam. Ad 01 leads with atmosphere and authority, and lets the brand breathe. Ad 02 flips the order — hook first, value fast, one clear ask. On-screen text carries both, because most of the feed watches on mute.

Ad 01 — Awareness

Ad 02 — Conversion

"Finance on social has a narrow lane — too corporate reads cold, too casual reads like a scam. Every cut had to stay between the lines."

Process

01

Structure

Two structures for two moments in the funnel. Awareness earns attention before it asks for anything; conversion asks inside the first three seconds, because that viewer already knows who you are.

Narrative structure diagram for the two Devvy Capital ads

Timeline view of the Devvy Capital edit in progress

02

Edit, motion & grade

Tight cuts, kinetic type, and a controlled grade: deep shadows, calm highlights, a palette that signals a bank rather than a bet.

What shipped

Two short-form masters — one awareness, one conversion
Ten reusable motion assets, so the next campaign does not start from nothing
Caption-safe text overlays, because most of the feed watches on mute

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Tell us what you're launching. Thirty minutes and you will know exactly what we would make, how long it takes, and what it costs.

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